Good morning!

Here is a little gift for you. It is a simple exercise to find "Quick Wins" for your business. 

Download now

What are "Quick Wins"? 

Quick Wins are ways to market your business to get some fresh attention to either generate new leads and/or paying clients - the best part, it's a free tool you can use throughout the year. We recommend quarterly.

Included is the following:

• Instructions on how to use it
• 99 Ways to market your business
• "Quick Wins" exercise worksheet

We hope you enjoy it! For now, have a super day!

Sending sunshine!

Norja

Brand & Design Ninja

Inspiring Growth!

Follow us on Facebook

Or Instagram

Google Business is often overlooked.

(Published in the August 2024 Crowsnest Connect)

Google Business is a free tool from Google which is often overlooked for what it has to offer. It can greatly boosts your business visibility and connects you with clients.

What is Google Business?

Previously known as Google My Business, this platform lets you manage your online presence across Google. 

By creating and verifying your Google Business profile, you make sure that your business information is accurate and up-to-date as it helps your business appear in local search results and on Google Maps, making it easier for local clients to find you, especially when you have a store front, a coffee shop or restaurant.

Clients can interact directly by leaving reviews and asking questions, enhancing engagement. Regularly updating your information is key, so that customers have accurate details, improving their overall satisfaction.

Google Business also provides insights into how customers discover and interact with your listing. Metrics like profile views, website clicks, and direction requests are invaluable for understanding and improving your online performance.

Best Practices

Complete all sections of your profile, including your business name, address, phone number, website, and hours. A full profile appears more professional and can enhance your search rankings.

Upload high-quality photos and up to 30-second videos of your business, products, and services. Visual content draws attention and provides a clearer idea of what you offer. These videos can improve user engagement and potentially boost your Google ranking as well.

Encourage satisfied customers to leave positive reviews and respond to all feedback. Incorporating keywords in your responses can also aid visibility.

Utilize the posting feature to share news, updates, events, and promotions, similar to other social media platforms. The advantage here is that these posts are visible without needing a user account, extending your reach.

List your products or services with detailed descriptions, pricing, and any other relevant information. This transparency helps potential clients understand what you provide and enhances your profile’s utility and appeal. Accurate listings also help improve search relevance.

Feel free to reach out if you need any assistance with this. We’re here to help.

Colour Infusion & Crowsnest Connect

Box 1227, Coleman AB T0K 0M0

403.688.1137 • creative@colourinfusion.ca