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Your email signature.

(Published in the October 2024 Crowsnest Connect)

Businesses are constantly looking for ways to enhance their brand visibility. One area often overlooked is the email signature. E-signatures are more than just a sign-off – they are a cheap marketing tool.

Your e-signature is a client touchpoint, appearing on every email you send. It’s a subtle way to reinforce your brand in every interaction. An e-signature can also be used as a call-to-action that drives traffic to your website, promotes your latest offering, or engages your audience with timely content. While the basics like your name, company logo, phone number, and website are important, there’s more you can do to get the most out of your e-signature. 

Here are some ideas:

• Add a personal quote: A quote that aligns with your brand’s values can help reinforce your message. For example, if you run a wellness business, a quote like “Helping you find balance in everyday life” can subtly promote your mission while adding a personal touch.
• Important links: Do you publish valuable content on your website? Add a link to your latest blog post, eBook, or downloadable resource to your e-signature. This keeps your audience engaged and positions you as an expert in your field.
• Promotions or events: Have a sale, promotion, or upcoming event? Use your e-signature as an additional marketing channel by including a brief mention with a clickable link. This non-intrusive way of advertising can be a great reminder for recipients to take action.
• Appointment booking link: For service-based businesses, adding an appointment scheduling link (e.g., through Calendly or another booking system) can be a smart way to encourage clients to reach out. This is particularly useful for consultants, coaches, or service providers who rely on meetings with clients.
• Reviews or testimonials: Have a recent glowing review or client testimonial? Include a short snippet in your e-signature with a link to “Read more reviews.” This adds credibility and builds trust with new contacts.
• QR code: A QR code in your e-signature can link to your website, a landing page, or even your digital business card. This is a creative way to offer quick access to important information and makes your email stand out.
• Tips for Creating an Effective E-Signature
• Simple: While it’s tempting to add too much information, simplicity is key. Avoid clutter and make sure your signature is clean, readable, and well-organized.
• Mobile-Friendly: Many people will view your emails on their phones, so your e-signature should be optimized for mobile devices. Test it across different devices to ensure it displays well everywhere.
• Consistency: Ensure that the fonts, colors, and layout of your e-signature align with your overall branding. Consistency reinforces your company’s identity.
• Update: If you run promotions or events, don’t forget to update your e-signature regularly to reflect the most current information.

Feel free to reach out if you need any assistance with this. We’re here to help.

Colour Infusion & Crowsnest Connect

Box 1227, Coleman AB T0K 0M0

403.688.1137 • creative@colourinfusion.ca