F1 Signs Massive 10 Year LVMH Sponsorship Deal

Formula 1 has signed a massive 10-year sponsorship deal with LVMH and that was just one of three major Business of Motorsport stories that happened over the last week. In addition to the LVMH deal, Michael Andretti stepped back from an ownership role...

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Oct 04, 2024
Motorsport Aims for Net Zero

Motorsport is aiming to become Net Zero and this week in the Sustainable Motorsport Roundup you will learn about some initiatives that it hopes will get it there. I also have a look at a very cool project between P1 Fuels and Tilke, recycled E-Fluids...

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Oct 03, 2024
Testing an FF1600 Car in 2024

Testing an FF1600 car in 2024 is just one of the topics covered in this week’s edition of the Racecraft & Race Cars Roundup. I also have tips on mastering the corner entry phase on a racetrack, a revolutionary new hand-control system for disabled...

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Oct 02, 2024
How to Form Partnerships with Brands

In this week’s edition of The Business of Being a Race Driver, you’ll discover how to build partnerships with brands, delve into the race driver’s mindset, and explore strategies for activating sponsorships. I’ll also cover how to connect with potent...

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Oct 01, 2024
2025 Feed Racing Scholarship Registrations Open

2025 Feed Racing Scholarship registrations are now open and this week in the Driver Development Roundup I have the details on how you can register. I also have great advice on how to develop a winning mindset, a new young driver development program f...

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Sep 30, 2024
IndyCar Announces Charter System

IndyCar has announced a charter system, and its effects are already being felt. Details are in this week’s Business of Motorsport Roundup. I also have news on why the MotoGP Indian Grand Prix is not on the schedule for 2025, the latest motorsport spo...

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Sep 27, 2024