Can Mascara Money Make a Difference in Female Motorsport Sponsorship?

Dec 17, 2024 12:01 pm

Hi ,


If you have been on the Motorsport Prospects website since Sunday (of course you have!), you will notice that it looks a bit different and I hope better. I am in the process of revamping the website as I prepare to relaunch the directory as well as a whole slew of new features that will make race drivers and motorsport professionals alike smile. Phase 1 is now complete. Look for more details on the launch of basic and premium listings soon!


That of course does not mean that I have taken my foot off the pedal with News Racers Can Use! As you can see from this week's newsletter, the blog is still packed with useful, actionable advice for the race driver and that won't change in 2025. Let's take a closer look at happened last week.


Iron Dames Partner With Porsche Motorsport For Young Talents Initiative

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last week's Driver Development Roundup featured news on how Iron Dames has joined forces with Porsche Motorsport for a multi-year initiative, featuring a Young Talents Program. Additionally, I delve into the innovative FAT Karting League and tackle the pressing question: Is the pathway to Formula 1 truly broken? Check out the column here!


Onboard The Manthey Racing Porsche GT3R At Sebring

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Join Evan Slater as he takes you on an exhilarating lap around Sebring in the iconic Manthey Racing Porsche GT3R. Evan notes, “This lap was a bit chaotic as it was only my third time behind the wheel of a GT3 car, but I still clocked a time of 2:02.2 on used tires.” Don’t miss this thrilling ride! You can watch it here.


Mascara Money And Female Motorsport Sponsorship

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In last week’s edition of the Business of Being a Race Driver, I explore an intriguing question: Does "mascara money" provide female race drivers with the crucial data they need to secure sponsorship? What is "mascara money"? You will need to read the column to find out.


Additionally, you'll find valuable tips on conducting effective sponsorship research, details about the upcoming 2025 Motorsports Sponsorship Summit, and insights on how to identify potential sponsorship scams. Read the complete column here.


A 2019 Mercedes Benz AMG GT3 Headlined The Marketplace This Month

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This month, I went all German in the Motorsport Prospects Marketplace by featuring a standout 2019 Mercedes Benz AMG GT3 along with a 2016 Mercedes AMG GT3, 2016 BMW M235i Racing and a 2019 Audi R8 GT4. The BMW has been sold, but as of this writing, the two Mercedes and the Audi are still available. Don’t miss your chance to own these impressive machines! Check here to see if they are still available!


Bosch Motorsport’s Award Winning Hand-Controlled Electric Braking System

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In the latest edition of the Racecraft & Race Cars Roundup, I celebrate Bosch Motorsport’s award-winning hand-controlled electric braking system, which has received a prestigious accolade. Additionally, you'll find valuable tips on how to maximize test days to enhance your racecraft, five essential things to know before getting behind the wheel of a race car, advanced breathing techniques, and much more. Don’t miss out on these insights. Check them out here!


Sebastian Job’s Journey: From Virtual Tracks to Real F1 Test Drive

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Last week, I brought you the remarkable journey of Sebastian Job, who transitioned from a championship-winning sim racer to testing a Formula 1 car. Discover the steps he took to achieve this impressive feat! Additionally, I cover the story of Naquib and Nabil Azlan, sim racers who have made the leap to real-life competition, Rallycross star Timmy Hansen’s exciting sim racing project, and a thrilling lap comparison of a Toyota Hypercar at Interlagos on Le Mans Ultimate versus its actual performance during a round of the FIA World Endurance Championship. Plus, much more! Read and watch all of last week's sim racing news here!


Formula E Needs to Move Away from City Circuits with Gen4 Car

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In last week’s edition of the Sustainable Motorsport Roundup, I discuss the potential need for Formula E to shift away from city circuits with the introduction of their upcoming Gen4 car — find out the reasons behind this consideration. Additionally, you'll learn how the series is working to reduce the carbon footprint of their freight operations, explore the innovative technology powering Extreme H, and discover the unique opportunity to drive a McMurtry Spéirling on track. Check out the column here!


Formula 1 Prepares for 2026

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As Formula 1 gears up for the 2026 season, last Friday’s edition of the Business of Motorsport explores the key preparations taken so far. Additionally, l provide updates on the latest decisions from the FIA World Motor Sport Council, an exclusive look at the new IndyCar chassis, and the latest developments in motorsport law. Get all the details here.


This Week

This is the last week of News Racers Can Use for 2024 but it is still crammed with great information that you can use. I have a number of driver development program news for you as well as a feature on the FormelAustria driver development program. I also look at what goes into the design and manufacture of a sim racing wheel, how athletes can monetize their brand and much more.


The last column of the year will be on December 20th and there will be a final newsletter going out on Monday, December 23rd instead of the usual Tuesday. Publication resumes on January 6th, 2025.


Quote of the Week

"I hate losing. It doesn't matter if it's racing or playing Ping-Pong - I hate it."

-Lewis Hamilton


The Last Lap

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The Ferrari 250 GTO is a grand tourer produced by Ferrari from 1962 to 1964 for homologation into the FIA's Group 3 Grand Touring Car category. It was powered by Ferrari's Tipo 168/62 Colombo V12 engine. The "250" in its name denotes the displacement in cubic centimeters of each of its cylinders; "GTO" stands for Gran Turismo Omologato, Italian for "Grand Touring Homologated". Just 36 of the 250 GTOs were manufactured between 1962 and 1964. This includes 33 cars with 1962–63 bodywork (Series I) and three with 1964 (Series II) bodywork like the Ferrari 250 LM. Four of the older 1962–1963 (Series I) cars were updated in 1964 with Series II bodies.

 

This race car has become one of the most sought-after collectable race cars in the world and Maxim Magazine investigates why. “Among fans of the Ferrari marque, the 250 GTO rapidly achieved legendary status; it has become one of the icons in Ferrari’s history, and its fame has made it one of the most sought-after cars among collectors.”

 

You can read the complete article here.


Thanks for reading!

Mark Boudreau

Motorsport Solutions Architect at Motorsport Prospects

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