Unlocking Sponsorship Opportunities

Dec 10, 2024 12:01 pm

Hi ,


Welcome to another edition of the News Racers Can Use newsletter from Motorsport Prospects. Check out what was featured last week, get excited about what is to come this week and discover Canada's little known Formula 1 driver. Let's dig in!


Exciting News: Winfield Racing School's Return and Essential Tips for Aspiring Drivers!

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Last week, I unveiled thrilling updates, including the highly anticipated return of the Winfield Racing School in 2025—a potential game changer for aspiring racers. In my latest Driver Development Roundup, I delve into the reasons behind this revival and what it means for the future of racing.


Additionally, I share valuable insights on maximizing test days to enhance your racecraft, explore the crucial role PR and media play in advancing your career as a driver, and highlight a unique opportunity to join a GT racing development academy.


Don't miss out on these essential tips and opportunities—read the full blog post here to fully equip yourself for a successful racing journey!


Driven to Succeed: Navigating the Financial Landscape with Elliott Ellis

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In last week's informative installment of Driven to Succeed, financial planner Elliott Ellis sheds light on a crucial topic affecting both race drivers and the broader economy: the impact of changing interest rates. Elliott provides insightful analysis on how these fluctuations can influence financial strategies for drivers, from managing investments to funding racing ambitions.


Whether you're a seasoned racer or an aspiring competitor, understanding the implications of interest rates is vital for your financial health and career success. Dive into the full discussion to discover how to navigate these economic changes to your advantage by clicking here!


The Business of Being a Race Driver: Unlocking Sponsorship Opportunities

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Last week’s edition of the Business of Being a Race Driver was packed with valuable resources for aspiring racers! A series of informative webinars will guide you through the essential steps to secure sponsorship, a critical component for any driver looking to succeed.


Additionally, there's an exciting seminar focused on customizing your sponsorship decks, especially for those attending the PRI show, providing insider tips to elevate your pitch to potential sponsors. Plus, I delve into the costs associated with racing in F1 Academy and much more.


Don’t miss this chance to enhance your sponsorship strategies—read the full post here for all the details and take your racing career to the next level!


Mastering Racecraft: Breathe Easier and Race Smarter!

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Last week's Racecraft & Race Cars Roundup introduced an essential yet often overlooked skill: learning how to breathe effectively. This pivotal technique can enhance your performance on the track, and it’s just one of the many valuable insights available in this edition.


In addition to breathing strategies, you'll find a wealth of racecraft tips, exciting news about upcoming GT3 race cars, updates on 2025 series developments, and a variety of racing and testing opportunities.


Don't miss out on this comprehensive roundup—read the full post to elevate your racing knowledge and skills!


Sim Racing Roundup: From Virtual Tracks to NASCAR Glory with Brad Keselowski

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Last week’s Sim Racing Roundup delved into the inspiring journey of Brad Keselowski, whose path to NASCAR was paved through sim racing. Discover how this accomplished driver transitioned from virtual circuits to real-life success and what aspiring racers can learn from his experience.


Additionally, I share essential tips for safely rejoining races in iRacing, the latest updates in competitive sim racing, and insightful tech reviews. There's much more packed into this edition, making it a must-read for anyone passionate about sim racing. Don’t miss out—check out the full post for all the insights!


Sustainable Motorsport Roundup: The Future of Racing with Hydrogen and Innovation

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Last week’s Sustainable Motorsport Roundup highlights groundbreaking initiatives from Bosch, Ferrari, and Alpine as they pursue the potential of hydrogen racing. Discover their ambitious plans and aspirations for a cleaner, more sustainable future in motorsport. In addition, I share insights into how F1 is leading the charge for positive advancements toward sustainability, explore fascinating hydrogen technology currently being tested by Toyota, and unveil the arrival of pit boost in Formula E, a game-changer for race strategy.


Stay informed about the future of racing and sustainability—read the full post for all the exciting details!


Business of Motorsport: A New Era Under a Defiant FIA President

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In last week's Business of Motorsport, we dive into the bold plans of a defiant FIA president aiming to reshape the federation's governance. Discover the changes he envisions and how they could impact the motorsport landscape.


Additionally, delve into the intriguing concept of F1’s “mascara money,” explore how IMSA is working to satisfy the diverse needs of 19 car manufacturers, and catch up on the latest sponsorship deals and global race team updates.

Stay ahead of the curve—read the full post for all the critical insights and developments in the business of motorsport!


The Week Ahead

Some of the highlights this week on News Racers Can Use include:


  • Details on the Iron Dames/Porsche Motorsport partnership's young talents initiative
  • Is the junior pathway to F1 actually ‘broken’?
  • Onboard with Evan Slater for a lap around Sebring in the famous Manthey Racing Porsche GT3R
  • Does "mascara money" give female race drivers the data they need in their hunt for sponsorship?
  • How to use Test Days to build the Ultimate Race Driver


Plus much more including four great race cars for sale. Make sure to check it out each day this week!


Quote of the Week

"Winning is everything. The only ones who remember you when you come second are your wife and your dog."


-Damon Hill


The Last Lap

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After Gilles Villeneuve died, like many Canadians I wondered where and when the next Canadian was going to race in Formula 1. We had to wait until 1986 when promising Canadian Allen Berg raced for the tiny Osella team to be able to cheer on another Canuck. Alas the ride did not last long.


Motorsport.com has an excellent feature from 2018 that profile his journey from British F3 to Formula 1. It is a fascinating tale of sezing an opportunity, sponsorship economics and racing for a small F1 team.


“I spent the weekend of the Canadian Grand Prix with the team in Montreal. Enzo Osella and I signed the deal Sunday night after the race on top of a fuel drum in the old garages, using a copy of Christian's [Danner] old contract and essentially filling my name over top of his. The contract required a first payment of just $25,000 Canadians! We did a seat fitting the Monday morning and I flew to Detroit for my first race.” Berg recalled.


You can read the full article here.


Enjoy!

Mark Boudreau

Motorsport Solutions Architect

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