The 9 Word Email To Reactivate Those Ghost Insurance Leads
May 16, 2024 12:15 pm
The 9 Word Email Template To Reactivate Those Ghost Insurance Leads
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Read time: 4 Minutes
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Have you ever read one of these 628 word emails and thought, damn this sounds interesting, but I just don't get it and need some extra help?
That's exactly why I built the Marketing Secrets Club.
This ain't your nana's facebook group. This is a dedicated space where I go over the advanced tactics and strategies I write about. A place to connect with other insurance agents. And as a bonus, every time I publish a course on gumroad you get it for free.
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This might be the shortest newsletter I’ve sent you to date. And it’s fitting given the subject! But let’s jump into what this 9 word email template is all about.
How did we get here with all these ghost leads?
We’ve all fallen prey to this happening, you’ve spent a ton of time and energy generating leads, doing outreach, cold calling, or just making connections. They didn’t buy right away so you moved on. It’s the nature of the sales beast. I get it. Most of us are not agrarian by nature. We’re hunters always looking for the next kill.
But what if I told you that’s what’s hurting your business more than not getting new leads. The leads you’re leaving out there to languish because not right now sounds a lot like no.
Hell I would bet good money that every single agency owner reading this has a database of leads that have gone cold, and they just don’t know what to do to reactivate them.
Every business I’ve ever worked with had the same issue. No lead follow-up or long term nurture. After the lead goes dark. More often than not a lead just stops responding, not even because of anything you’ve said or done.
Today we’re not going to focus on that long-term nurture. I’ve been teaching you that crap for 16 months and 69 issues! Today we’re going to learn how to reactivate a cold/dead lead with a simple 9 word email template.
The 9 word email template to the rescue
I know what you’re thinking, 9 words? That’s it to reactivate a cold lead? No way. But I will tell you I guarantee this will work, or I’ll refund your subscription cost.
I’ve used this 9 word email template selling saas, my handwritten card business, even selling ag test equipment to farmers. With crazy success. It’s even better than the break up email I stole from hubspot!
What is this 9 word email? Well, if I was following up with a fractional CMO lead that went ghost on me, I would send this email.
Subject: Hey Prospect Name
Prospect Name,
Are you still interested in getting your marketing going?
Nick Berry
Well that wasn't so bad, but if you want specific examples for insurance, click the button above and you'll see the 8 variations of this template, written specifically for insurance.
P.S. don't forget to use the referral function below! I'm adding some new prizes next month!