Hi there.

The Franchise King® here, and I've got something juicy to share that most "experts" won't tell you about when it comes to franchise research.

You know that strip mall you drive by every day on your way to work? It's actually a goldmine of franchise intelligence – and no, I'm not suggesting you become a professional window shopper.

That said, here's what I want you to do next week:

Park your car and become a franchise detective.

Watch the franchise businesses there during different times of the day.

Is the smoothie place packed at lunch but dead by 4pm?

Is the shipping store bustling with small business owners every morning?

This real-world reconnaissance tells you something no franchise brochure ever will – actual customer patterns and potential profitability zones.

But here's the kicker (and what separates the winners from the dreamers):

Don't just observe. Walk in. Be a customer. Chat with employees when it's slow. You'd be amazed what insights you can gather about operations, customer service, and more.

Finally, remember: due diligence isn't just about reading FDDs (though you better read every word of those too). It's about boots-on-the-ground research that most folks are too lazy to do.

The Franchise King®

Joel Libava

216-831-2610

P.S. Got franchise questions keeping you up at night? Hit reply – I read every email.

And if you want something more formal, You can get a second opinion here

"You've done it before and you can do it now. See the positive possibilities. Redirect the substantial energy of your frustration and turn it into positive, effective, unstoppable determination."

- Ralph Marston