I’d like to open this article with a disclaimer.  I dislike the term ‘quiet quitting’.  It’s a term coined by employers who have pushed the boundaries of employment to make it seem like a good employee should be doing more than what their job descrip...

Gender bias is a sneaky, persistent issue that can have serious effects on small and home-based businesses. Women, transgender, and non-binary individuals often face unique challenges that can impact their success and overall business experience. Let...

Discover how to assess your professional worth and break free from feelings of expendability. Learn to value your unique skills and ensure others recognize your contributions.

If you’ve been a reader here for any length of time, you’ve probably seen me write about automating business processes. But what exactly does that mean? Business automation transforms repetitive tasks from energy drainers into time savers by handing...

Wow! It’s mid-May already—how did that happen? 😲 My daughter, the ever-wise school librarian, tells me we’re deep into spring and on the brink of summer. Kids are buzzing with excitement, practically bouncing off the walls. Remember those days? How...

Pricing isn't just a numerical value; it's a psychological tool that impacts first impressions, client perception of quality, and trust in your brand. It's crucial to align prices with value delivered, leverage tactics like price anchoring, and utili...

Hey there! Let’s dive into something that might be a little too real for some of us running home-based businesses: are we charging enough for our services? You’d be surprised how often the answer is a resounding “No.” This isn’t just about making end...

Downloadable content, my friends, is like the Swiss Army knife of marketing tools. It's versatile, valuable, and people love to share it.

Does a home business need a CRM? Discover the answer as well as alternatives to traditional CRM's that may work better for small businesses.

Have you ever dreamed of launching your own business, imagining a life of freedom, creativity, and endless success? Before you dive into the entrepreneurial pool, it’s time to debunk some persistent myths about business ownership. Let’s separate fact...