As a small business owner, you’re responsible for everything—paying the bills, hiring, handling customer complaints, bringing in new business, managing employee disputes. The list goes on.

With so much on your plate, it’s easy to neglect and not update your marketing—especially if things seem to be going well. If customers are still coming in, bills are getting paid, and you’re breaking even, why add another task to your already overwhelming to-do list?

But what if I told you that small, strategic tweaks to your digital marketing could make a big difference—without adding more work to your plate?

Let’s break it down.

The Challenge of Digital Marketing for Small Businesses

I know firsthand how overwhelming marketing can be. When I led digital campaigns for MDOT MTA’s BaltimoreLink project, we had a full team—a copywriter, a videographer, my boss, the CEO, and multiple departments—all contributing content.

And even with that team, producing content every single day for a year was a massive challenge.

We weren’t just promoting a service—we were rebranding how the public saw Baltimore’s entire transit system. That meant:

✅ Planning daily content that aligned with monthly objectives.

✅ Crafting stories that built trust and educated riders.

✅ Coordinating with multiple departments to ensure key messages were included.

✅ Running ads to get our content in front of the right people.

We spent between $90,000 to $120,000 boosting social media posts to ensure our audience saw and engaged with the content. The result?

🚀 2.25 million people reached on Facebook.

🚀 18 million Twitter impressions.

🚀 158% growth in MDOT MTA’s Facebook following.

But here’s the thing…

Most Small Business Owners Don’t Have That Kind of Budget or Support.

And that’s why marketing often gets pushed aside. But you don’t need a six-figure ad budget to see real results.

Instead of trying to do everything, focus on the three key areas that will give you the biggest return for the least amount of effort.

3 Simple Digital Wins for Small Business Owners

🔹 Optimize Your Google Profile

Your Google Business Profile is often the first impression customers get of your business. Make sure your hours, address, and contact info are correct. Encourage loyal customers to leave positive reviews. A strong Google presence can bring in new customers without you lifting a finger.

🔹 Update Your Website for Mobile & Payments

Most people search for businesses on their phones. If your website isn’t mobile-friendly, you’re losing potential customers. If possible, add online payment or booking options to make transactions seamless.

🔹 Leverage Social Media Ads (Smartly!)

You don’t have to post every day, but when you do, make it count. For key events, promotions, or seasonal sales, invest $50-$100 to boost a post on Facebook or Google. This helps you reach more customers without the daily grind of content creation.

What’s Next?

Digital marketing doesn’t have to be overwhelming. A few small changes can have a big impact on your business.

If you’re struggling to balance marketing while running your business, let’s talk.

👉 I’m currently looking to partner with a business owner in Florida (or remotely) who is ready to step back, retire, or transition out of their business.

If you need someone to help grow, market, or even take over your business, let’s start a conversation.

📩 DM me or schedule a quick call today. 🚀

Respectfully,

Juan