As featured in Inman News. “It was the best of times, it was the worst of times,” Charles Dickens wrote in A "Tale of Two Cities". And that’s probably what many agents feel about the current landscape and messaging coming from leadership at the Nat...
As featured in RealtorMag. Image by kirstyfields from Pixabay Instagram is still a powerful platform for real estate agents and brokers to market themselves and connect with potential clients. While it may seem like a gold rush for many in the real e...
As featured in Inman News. Image by Ralph from Pixabay. Captain Obvious: In many parts of the U.S., we are in a housing shortage. There is a desperate need for more inventory, with NAR estimating that 320,000 homes are needed across the nation to ba...
As featured in my monthly Inman News column. Image by Mark Thomas from Pixabay. Did you know women make up 62% of REALTOR® but are woefully underrepresented in firm leadership and management?Also, did you know according to the 2020 U.S. Census, Peop...
As featured in HousingWire's RealTrends. Do you know the potential benefits and risks of using AI chatbots in the real estate industry?This article is the one! In it, I share what real estate professionals can learn from past experiences with social...
As featured in Realtor Magazine. Image by Victoria_Regen from Pixabay Can a classic Beyoncé Song help end the stigma of single homeownership? I think so and here's how."I didn't know I could buy a house without a man.""I want to wait until I get mar...
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As featured in Inman News. One of my favorite, encapsulating statements from Richard Rothstein’s quintessential book on how public policy has shaped U.S. real estate, The Color of Law, is:“Only if we can develop a broadly shared understanding of our...
Image by Alexandra_Koch from PixabayAs a real estate educator and coach, I am often an early adopter of new technologies, including ChatGPT and other chatbots. How do we know if chatbots can make housing discrimination worse?My response is one word:...
In short, because we as real estate agents/brokers have products (homes/land/properties) and services (us!) to offer, Instagram is a powerful place to be. I dare say marketing ourselves on Instagram has felt like a gold rush (of clients and closings)...
As featured in my Inman News monthly column. As 90+ degree weather looms over Atlanta (to the chagrin of natives I do secretly call it "Hotlanta"), I find respite in connecting with new people along with local business leaders in the cool of an air-c...